News & Press

Read the latest Sitoo news as well as press releases on products, partnerships and more.

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CUSTOMER - 2025/08/04

E‑Mexx - Welcome to the family!

By integrating Sitoo into the tech mix, E‑Mexx is lifting the whole experience for both staff and customers.

CUSTOMER - 2025/07/02

Lundhags – Welcome to the family!

Now, with Sitoo in the mix, Lundhags is bringing the same care they put into their products to every part of the store experience.

CUSTOMER - 2025/07/02

Najell - Welcome to the family

This is a brand that puts family, functionality, and freedom front and centre. ow, with Sitoo behind the scenes, Najell is bringing that same freedom and focus to retail.

CUSTOMER - 2025/07/02

E-Wheels – Welcome to the family!

With Sitoo in the saddle, E-Wheels is supercharging their in-store experience.

CUSTOMER - 2025/06/30

Boozt – Welcome to the family!

With Sitoo in the mix, Boozt can bring all the digital brilliance into the physical space.

Sitoo News - 2025/06/22

Sitoo honored at the Retail Systems Awards 2025

Once again, we’ve taken home first prize at the Retail Systems Awards - this year for Most Innovative Payment Solution of the Year.

CUSTOMER - 2025/06/16

Sunkost - Welcome to the family!

With this exciting new partnership, we know we can help Sunkost help even more people by delivering positive shopping experiences.

CUSTOMER - 2025/06/03

Webhallen – Welcome to the family!

Webhallen is now empowered with tools that let them spend less time behind the counter and more time face-to-face with customers.

CUSTOMER - 2025/05/27

New Movements – Welcome to the family!

With Sitoo in their corner, New Movements is bringing the same care and intention they put into every shoe to their retail experience.

CUSTOMER - 2025/05/13

Steve Madden – Welcome to the family!

The iconic shoes may turn heads, but it’s the experience that keeps customers coming back.

CUSTOMER - 2025/04/27

The Snowboard Asylum - Welcome to the family

With Sitoo POS and Unified Commerce Platform powering their stores, TSA is set to take customer experience to the next level.

CUSTOMER - 2025/04/23

CAIA Cosmetics - Welcome to the family

CAIA is ready to deliver next-level experiences to every customer who walks through their doors with Sitoo POS and Unified Commerce Platform.

CUSTOMER - 2025/04/01

Ellis Brigham – Welcome to the family!

With Sitoo POS powering their stores, Ellis Brigham are ready to take things to even greater heights.

Sitoo News - 2025/03/20

Sitoo shortlisted for Retail Systems Awards for the sixth consecutive year

For the sixth consecutive year, we have secured a spot on the prestigious Retail Systems Awards shortlist.

CUSTOMER - 2025/02/13

Gents - Welcome to the family!

Gents teams up with Sitoo for a next-level retail experience. Discover how this partnership is changing the game.

CUSTOMER - 2025/02/13

DRM-LND – Welcome to the family!

DRM-LND teams up with Sitoo for a next-level retail experience. Discover how this partnership is changing the game.

CUSTOMER - 2025/02/13

Houdini - Welcome to the family!

Houdini teams up with Sitoo for a next-level retail experience. Discover how this partnership is changing the game.

CUSTOMER - 2025/02/09

Nordiska Galleriet - Welcome to the family!

Nordiska Galleriet teams up with Sitoo for a next-level retail experience. Discover how this partnership is changing the game.

PARTNER NEWS - 2024/12/22

Sitoo and Adyen deepen proven partnership with Sitoo Payments

We are officially launching a new, innovative payment solution that streamlines retail operations and enables retailers to give their customers a simplified, unified payment experience.

PRESS RELEASE - 2024/12/18

PUMA chooses Sitoo to power stores globally

PUMA, one of the world's leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping experience to customers worldwide.

PRESS RELEASE - 2024/11/27

Sitoo partners with Verdane to accelerate its global expansion

Swedish SaaS company Sitoo, today announces a €26 million minority investment from Verdane.

PRESS RELEASE - 2024/11/24

Sitoo and Varner win prestigious RTIH Innovation Award

Sitoo, the cloud-native Point of Sale (POS) and Unified Commerce Platform provider, and Scandinavian retail powerhouse Varner, have won an award at the 2024 Retail Technology Innovation Hub (RTIH) Awards.

CUSTOMER - 2024/11/18

Extra Leker - Welcome to the family!

Sitoo will be powering Extra Leker’s 28 stores with new Points of Sales.

Sitoo News - 2024/11/05

Sitoo nominated for the Best Kept Secret Award at the NYC VIP Awards

Your vote can make all the difference in helping us show the rest of the world why Sitoo really is retail’s best-kept secret. So, if you dig what we do, here’s your chance to help us get recognized on the big stage.

Sitoo News - 2024/10/30

Sitoo and Varner shortlisted for top retail tech award

Sitoo, the cloud-native POS and Unified Commerce Platform provider, and Scandinavian retail giant Varner have been shortlisted for the Technology Implementation of the Year award.

CUSTOMER - 2024/10/27

Equip Outdoor Technologies - Welcome to the family!

Huge welcome to the business behind the brands Rab and Lowe Alpine - two of the biggest names in technical outdoor apparel and equipment.

CUSTOMER - 2024/10/20

Jeanerica - Welcome to the family!

Jeanerica partners with Sitoo POS to enhance customer experiences. With real-time stock visibility and mobile checkout, they seamlessly blend sustainable denim and effortless shopping.

PARTNER NEWS - 2024/10/16

Sitoo X Inretrn partner to welcome in a new era of in-store returns

Two of the Nordics' leading retail tech companies have joined forces to help retailers transform the way they handle in-store returns.

PRESS RELEASE - 2024/10/13

Sitoo issued the MACH 2024 certification badge

Since 2022, our status as a best-in-class retail software vendor has been certified.

PARTNER NEWS - 2024/09/29

Sitoo partner up with Remarkable Commerce

New growth opportunities for UK retailers as Sitoo partner with Remarkable Commerce.

PARTNER NEWS - 2024/09/09

Sitoo achieves Zebra Technologies validation

Sitoo POS achieves Zebra Technologies validation, ensuring compatibility with Zebra hardware to deliver reliable and efficient retail solutions across stores.

CUSTOMER - 2024/08/21

ILLUM - Welcome to the family!

We’re absolutely thrilled to be working in partnership with ILLUM – bringing our state-of-the-art retail tech to one of the leading department stores in Europe.

CUSTOMER - 2024/08/21

FC Midtjylland - Welcome to the family!

We’re delighted to be working alongside the champions of the Danish Superliga to ensure our part of the off-field operations is just as successful.

CUSTOMER - 2024/08/21

Dogman - Welcome to the family!

Whether it's busting checkout lines or empowering store associates, Sitoo is here to ensure every visit to Dogman is a walk in the park.

CUSTOMER - 2024/08/21

NAOM - Welcome to the family!

We’re excited to play our role in this unique store and look forward to pushing new boundaries with the team at NAOM.

CUSTOMER - 2024/07/30

Sosandar - Welcome to the family!

With the new stores being powered by Sitoo, Sosandar we’ll be perfectly positioned to give their customer an above and beyond service.

CUSTOMER - 2024/06/25

NN.07 - Welcome to the family!

NN.07 are going to go from strength to strength and continue to redefine modern-casual fashion.

Sitoo News - 2024/06/19

Sitoo secures Point of Sale Technology of the Year Award

Sitoo has secured top honours at the Retail Systems Awards 2024.

CUSTOMER - 2024/06/17

Jigsaw - Welcome to the family!

We extend a warm welcome to the world-renowned fashion retailer as they join the Sitoo family.

SITOO IN MEDIA - 2024/05/26

Empowered associates & great shopping experience

Sitoo featured in the latest edition of Business Trends, nbr 116.

CUSTOMER - 2024/05/26

Fredrik & Louisa - Welcome to the family!

We’re delighted to be teaming up with the renowned Norwegian perfumery.

CUSTOMER - 2024/05/13

Kajakk og Fritid - Welcome to the family!

We’re really excited to be exploring new frontiers with the growing outdoor brand.

CUSTOMER - 2024/04/18

Wakakuu - Welcome to the family!

After huge success as an ecomm pure player, Wakakuu have now opened a flagship store with Sitoo.

CUSTOMER - 2024/04/08

Mads Nørgaard - Welcome to the family!

This partnership underscores our shared commitment to innovation in the retail industry.

Sitoo News - 2024/04/08

Sitoo secures spot on Retail System Awards shortlist

Surpassing previous records by appearing in six different categories.

CUSTOMER - 2024/03/25

Mini Rodini - Welcome to the family!

Mini Rodini is growing fast and we’re delighted to be supporting them in their growth.

CUSTOMER - 2024/03/11

BITTE KAI RAND - Welcome to the family!

The brand is on an incredible growth journey and it’s one we’re proud to be a part of.

Sitoo News - 2024/03/11

Sitoo achieves SOC 2 Type II certification for data security

Sitoo is now SOC 2 certified, ensuring top-tier data security and compliance for retailers, protecting customer information and enhancing operational trust.

PRESS RELEASE - 2024/02/12

Sitoo recognized in the 2024 Gartner® Market Guide

for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. Access the guide.

CUSTOMER - 2024/02/05

Luca Faloni - Welcome to the family!

We’re incredibly excited to help them turn their omnichannel vision into reality.

CUSTOMER - 2024/01/22

A Day’s March - Welcome to the family!

We love their ethos and are incredibly excited to work alongside them as they grow.

PARTNER NEWS - 2024/01/10

Sitoo & SML team up to enhance CX and retail operations

RFID is making waves across the retail fashion industry, helping retailers streamline operations.

CUSTOMER - 2024/01/03

Carlings - Welcome to the family!

We can’t wait to see where this incredibly exciting brand goes next.

Sitoo News - 2024/01/02

Sitoo nominated in the VIP Awards US

Sitoo has made it to the finals in the category for the Best Unified Customer Experience in the U.S. VIP Awards 2024.

CUSTOMER - 2024/01/02

Red Wing – Welcome to the family!

We’re thrilled to welcome Red Wing Shoe Company to the Sitoo family.

CUSTOMER - 2024/01/02

b.young - Welcome to the family!

We’re delighted to welcome b.young to the family and can’t wait to see how they continue to make fashion fun and accessible.

CUSTOMER - 2023/12/27

Åhlens Outlet - Welcome to the family!

Together, we’re making it easier than ever for customers to discover high-quality products at outlet prices.

CUSTOMER - 2023/12/07

All Blues - Welcome to the family!

We can’t wait to see what the future has in store for this gorgeous jewelry brand

CUSTOMER - 2023/12/06

Dressman - Welcome to the family!

The largest menswear fashion chain in the Nordic region is levelling up their shopping experience.

CUSTOMER - 2023/11/22

Aiayu – Welcome to the family!

We’re delighted to welcome premium womenswear brand Aiayu to the Sitoo family.

CUSTOMER - 2023/11/22

Brothers – Welcome to the family!

With Sitoo now live in all Brothers stores, Brothers take their already exemplary CX to even greater heights.

Sitoo News - 2023/11/15

Sitoo on the shortlist again at the RTIH Innovation Awards

For the third year in a row Sitoo has been shortlisted in two categories for the RTIH Innovation Awards.

CUSTOMER - 2023/11/15

Björn Borg - Welcome to the family!

We’re thrilled to have the iconic tennis brand join the family and can’t wait to see what they’ll conquer next.

CUSTOMER - 2023/11/15

Osprey - Welcome to the family!

British luxury brand deliver on their customer promise at every single touchpoint.

CUSTOMER - 2023/11/08

Cubus - Welcome to the family!

Whether it’s flexible fulfillment or mobile checkout in-store, we’re helping Cubus deliver positive shopping experiences every single time.

PRESS RELEASE - 2023/10/19

Sitoo takes the first big step into the US

Swedish tech company Sitoo, already a market-leader across Scandinavia, has taken the next big step on its growth journey by rolling out its first major US customer, sports merch retailer Rally House, in record time.

CUSTOMER - 2023/10/17

Aldo – Welcome to the family!

It gives us so much pleasure to welcome Aldo to the Sitoo Family and we’re proud to be working alongside a retailer whose values match our own.

SITOO IN MEDIA - 2023/10/16

Svenska kassabolaget går in i USA – öppnar för riskkapital

Ett avtal med sporthandelskedjan Rally House markerar starten för svenska Sitoos expansion till detaljhandelns paradis: USA.

CUSTOMER - 2023/10/10

Nelly – Welcome to the family!

The brand has taken the digital world by storm. Now, the hype is hitting even greater heights with Nelly opening its first physical store with Sitoo.

Sitoo News - 2023/10/05

Sitoo shortlisted in Drapers Awards

The Tech Innovator of the Year award – which Sitoo has been shortlisted for – recognizes businesses using technology and innovation to solve a problem facing the fashion retail industry.

CUSTOMER - 2023/09/19

Phase Eight – Welcome to the family!

We’re super happy to announce the TFG brand, Phase Eight, has become one of the latest retailers to get their hands on Sitoo.

CUSTOMER - 2023/09/13

Boohoo - Welcome to the family!

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PRESS RELEASE - 2023/09/12

Sitoo recognized in Gartner® Hype Cycle™ for Retail Technologies, 2023 Research

Sitoo has been named as a Sample Vendor in the Gartner® Hype Cycle™ for Retail Technologies, 2023 in the Unified Commerce Platform category.

CUSTOMER - 2023/09/07

Bik Bok - Welcome to the family!

We’re thrilled to welcome the hottest nordic destination to the family and can’t wait to see how they continue to inspire and empower with their bold, fresh style.

CUSTOMER - 2023/08/29

Rally House - Welcome to the family!

Fastest-growing American sports retailer Rally House has chosen Sitoo to power their 200 stores - and counting - across the country.

PRESS RELEASE - 2023/08/28

YAYA choose Sitoo to power international growth

Dutch lifestyle brand, YAYA, has chosen Sitoo to align all its sales channels across multiple international markets and help turbocharge the next stage of its growth journey.

Sitoo News - 2023/08/22

Sitoo nominated in the VIP Awards Europe

Sitoo has made it to the finals in the category for the Best Unified Customer Experience.

CUSTOMER - 2023/08/15

CHIMI - Welcome to the family!

With stores across the globe and ambition growth plans, CHIMI is taking the eyewear fashion world by storm.

Sitoo News - 2023/07/11

Sitoo shortlisted for prestigious People in Retail Awards

Sitoo has made the shortlist in two categories for the esteemed People in Retail Awards.

Sitoo News - 2023/06/08

Sitoo achieves ISO 27001:2022 certification

In the spring of 2023, Sitoo was able to pass independent security reviews and receive the ISO 27001:2022 certification within 7 months.

CUSTOMER - 2023/06/07

Eytys - Welcome to the family!

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CUSTOMER - 2023/05/17

Skechers - Welcome to the family!

We’re over the moon to welcome a global Fortune 500® brand to Sitoo.

CUSTOMER - 2023/05/10

Filippa K - Welcome to the family!

One of Sweden’s leading fashion retailers with stores around the world is teaming up with Sitoo.

CUSTOMER - 2023/04/21

Zizzi - Welcome to the family!

The Danish fashion brand strives to offer fantastic shopping experiences.

CUSTOMER - 2023/04/17

Lush - Welcome to the family!

We're thrilled to work with a brand that have redefined handmade cosmetics across the globe.

PRESS RELEASE - 2023/04/14

Sitoo issued the MACH 2023 certification badge

The MACH Alliance 2023 certification badge acts as a seal of confidence and a guarantee that Sitoo is in full compliance with MACH philosophies.

CUSTOMER - 2023/04/11

Himla - Welcome to the family!

We couldn’t be happier to be working in partnership with one of the world’s leaders in home design

CUSTOMER - 2023/04/05

Haglöfs - Welcome to the family!

The high-quality outdoor brand is enhancing their overall shopping experience together with Sitoo.

Sitoo News - 2023/03/30

Sitoo makes Retail System Awards shortlist once again

Sitoo has been selected as a finalist for awards in three categories.

CUSTOMER - 2023/03/16

Granit - Welcome to the family!

Granit is set to deliver an even better, more personal experience for every customer.

CUSTOMER - 2023/03/08

Stjärnurmakarna - Welcome to the family!

With Sitoo by their side, their next chapter of timekeeping excellence is about to begin.

CUSTOMER - 2023/02/21

RAINS - Welcome to the family!

Positioned to deliver the best experiences - whatever the weather.

CUSTOMER - 2023/02/09

Carpe Diem Beds - Welcome to the family!

Give a very warm welcome to Carpe Diem - the brand behind the beautiful beds where Swedish nature meets personal style.

CUSTOMER - 2023/01/19

Akademibokhandeln - Welcome to the family!

We’re delighted to be working in partnership with Sweden’s leading book store chain.

CUSTOMER - 2023/01/19

Lyle & Scott - Welcome to the family!

They've stood the test of time and we can’t wait to see what the future holds for them.

SITOO IN MEDIA - 2023/01/17

European expansion picks up pace as Sitoo open new Netherlands office

Our European expansion continues with a office in heart of Amsterdam.

CUSTOMER - 2022/12/20

L:a Bruket - Welcome to the family!

With stores across the world, L:a Bruket is a true scandinavian success story.

CUSTOMER - 2022/12/15

Designtorget - Welcome to the family!

The go-to destination for discovering unique designs and talented designers is teaming up with Sitoo.

SITOO IN MEDIA - 2022/12/11

Varner går over til skybasert kassasystem – valgte Sitoo

Read the news

CUSTOMER - 2022/12/11

Grandpa – Welcome to the family!

Multi-brand retailer Grandpa, are levelling up the in-store experience with Sitoo.